Build Your Skills. Strengthen Your Strategy. Grow Your Practice.
Sales training, calculators, practical strategies, IUL case design, and marketing resources—all in one membership to help you lead more confident client conversations.
One Membership
Move from Agent to Advisor
Integrated Resource Areas
One membership, working together
Everything You Need to Move from Agent to Advisor
Your membership brings together five practical resource areas to help you build a repeatable sales process, explain financial concepts, and connect strategies to client needs.
Agent to Advisor
Build a repeatable sales process—from the first conversation to presenting recommendations and guiding next steps.
Calculator Lab
Access calculators and step-by-step training to illustrate financial concepts and make client conversations more meaningful.
Strategy Library
Explore selected sales strategies, practical applications, and examples to help you connect concepts to client needs.
IUL Design Lab
Strengthen your understanding of IUL product design and illustrations through training and practical case examples.
Marketing Tools
Access resources and services to help you attract prospects, communicate your value, and start conversations.
All five areas work together inside one membership—not separate products or separately priced offers.
13 Interactive Applications
Part of your Calculator Lab membership.
Each application turns a single financial concept into a live, visual conversation—built to share across the table or on screen during real client meetings.
REALITY CHECK
Examine the client's current financial direction and test whether their strategy is performing as expected.
Advisor Impact
Uncovers hidden trajectory flaws before they become retirement shortfalls.
PRIVATE RESERVE
Explore liquidity, financing strategies, and the economics of maintaining access to private capital.
Advisor Impact
Demonstrates the power of uninterrupted compounding and private banking.
TAXABLE ACCOUNT ANALYZER
Compare the potential long-term effects of taxation, investment expenses, distributions, and alternative financial strategies.
Advisor Impact
Visually isolates dividend drag, turnover taxes, and fees over 30 years.
QP ROLLOUT ANALYZER
Explore qualified retirement assets, taxation, required minimum distributions, retirement income, Medicare IRMAA considerations, and potential repositioning strategies.
Advisor Impact
Clarifies the compounding tax ticking time-bomb in 401(k) and IRAs.
S&P 500 RATE AVERAGES
Explore historical market performance and illustrate the important distinction between average returns and the actual experience of invested money.
Advisor Impact
Busts the math myth between arithmetic mean and compound geometric return.
CSO MORTALITY CALCULATOR
Help explain mortality assumptions and their relationship to life insurance economics.
Advisor Impact
Removes mystique around cost-of-insurance tables and actuarial principles.
IUL LOCK-IN & RESET
Demonstrate caps, floors, participation rates, annual crediting, and the reset characteristics associated with indexed strategies.
Advisor Impact
Shows exactly how zero becomes your hero without mathematical confusion.
INVERTED ASSET COST CALCULATOR
Explore how different financial structures and costs may change as assets grow over time.
Advisor Impact
Illustrates why a 1% AUM fee on $2M costs drastically more than asset-based charges.
MORTGAGE MASTER
Analyze mortgages, refinancing, home equity, additional payments, financing alternatives, and potential break-even points.
Advisor Impact
Answers the eternal client debate: pay down mortgage vs. invest elsewhere.
ACCOUNT ABILITY CALCULATOR
Test financial assumptions and evaluate whether a strategy is accomplishing its intended objective.
Advisor Impact
Stress-tests client goals against real-world inflation and volatility.
RISK BUCKET ALLOCATION STRATEGY
Explore where assets are positioned and create a visual conversation around the different risks those assets may face.
Advisor Impact
Transforms abstract asset allocation into intuitive color-coded risk buckets.
IUL COST ANALYZER
Explore the costs associated with IUL and how they may impact policy performance over time.
Advisor Impact
Provides full transparency that builds client confidence and trust.
PAYING CASH IS FINANCING
Reveal the hidden cost of paying cash by illustrating the opportunity cost of lost compounding, liquidity, and future earning potential.
Advisor Impact
Transforms 'I'll just pay cash' into a real conversation about the true cost of money.
More Than Calculators.
A System for Better Financial Conversations.
Advisor Strategy Lab includes 13 interactive financial applications, but the real value isn't how many tools you receive. It's how you use them together.
Client Situation
Understand current financial position and specific goals.
Risks & Inefficiencies
Expose hidden tax drag, fee erosion, and market volatility risk.
Test Assumptions
Change withdrawal rates, return assumptions, and horizon live.
Visual Outcomes
Compare side-by-side growth models and capital preservation.
Informed Next Steps
Turn discovery into genuine client buy-in and action.
One Membership. Practical Support for Your Practice.
Bring your sales process, client conversation tools, strategy training, IUL design resources, and marketing support together inside Advisor Strategy Lab.
Membership includes the Agent to Advisor sales process, Calculator Lab, Strategy Library, IUL Design Lab, and Marketing Tools.
Built for the Conversation Across the Table.
“The conversations came first. The technology came later.”
Advisor Strategy Lab grew from decades of real-world experience working with financial professionals, life insurance, indexed universal life, retirement strategies, and client case design.
Merle Gilley
Creator of Advisor Strategy Lab • Case Strategy Specialist